RWJBarnabas Health RWJBH, New Jersey’s most comprehensive academic health care system, cares for five million of the state’s nine million residents across nine counties. They have made the commitment to care management that embraces consumer needs for social supports. In October 2020, Ms. Minus-Vincent led RWJBH’s launch of Health Beyond the Hospital (HBH), a comprehensive program to address social determinants in the care coordination process. The program, which has launched as a pilot with 100,000 consumers served at multiple locations, is expected to be deployed across their entire system in 2022.

In her keynote address, Ms. Minus will share details of the program, the barriers HBH is seeking to breakdown and how they plan to scale up the program.

Join us for a follow-up session with our keynote speaker, DeAnna Minus-Vincent, senior vice president, chief social integration & health equity strategist, RWJBarnabas Health. This is a great time to ask questions and continue the conversation.

Innovation Track

• Engagement is key! Organization with consumers are engaged in their own health care have an edge over their competitors. That's because those consumers are better informed, more proactive in their health care and insurance coverage, have better outcomes, and fewer costs.

In this session we'll discuss consumer engagement strategies in the “next normal,” including:

• • Why consumer engagement is essential.
  • How to take your competitors head on.
  • How to develop a consumer engagement strategy to improve performance and increase consumer satisfaction.

Strategy Track

• Our entire lives are structured around making decisions, some of them extremely difficult. Every day we make simple choices, yet the bigger decisions—ones that could have greater impact—can be and most often are, a significant challenge to make and implement. The discontinuation of a provider organization’s service line is a challenging decision that presents its own complexities and implications.

In this session, hear from executives with first-hand experience of dissolving underperforming service lines, and learn the tell-tale signs, strategies in mapping out the cessation plan, and the financial fallout from the decision.

Strategy Track

• Organizations thrive with strategic board members that are strategic and business savvy, but who also are familiar with the major economic and regulatory forces affecting the market. These leaders also must be aware of the resources and risks needed to meet the organization's mission while remaining competitive. In this informative discussion, learn from from industry leaders who will provide insight on effective board management for creating a competitive advantage and long-term sustainability.

This session will focus on:

• • How to manage the board’s strategic role.
  • Effective board management for creating a competitive advantage.
  • How to manage the board so it will be stable long-term.

Implementation Track

• Developing a strategic plan is only one side of the strategy triangle. Peter Drucker said that “plans are only good intentions unless they immediately degenerate into hard work.” Likewise, strategy is meaningless without implementation and execution. Successful strategy implementation and execution requires a detailed plan, the right managers at the helm on implementation, and robust performance metrics to keep the organization “on course” toward its strategic objectives.

In this session, we will review:

• • The OPEN MINDS best practice approach to strategic planning execution.
  • How to overcome the common challenges to strategy implementation.

Strategy Track

• • In recent years, studies have shown mergers to have a high failure rate with some failing as often as

  50% to 90% of the time. However, economies of scale and organizational size can be an integral part of strategy for health and human service organizations. The question is, how do you develop a merger and acquisition plan that makes your organizational strategy successful?

In this session, we will discuss how to overcome the challenges of making mergers and acquisitions work, including:

• • Best practices through the merger and acquisition process.
  • The challenges of managing a bigger and more diverse organization after the merger.
  • Presentations from executives of private equity firms that will share their experiences making mergers and acquisitions work.

Implementation Track

• Having a contract with a managed care company is no longer enough. With health care reform creating more choices for consumers, the effectiveness of a provider organization’s website and “online presence” (social media buzz, search rankings, online reviews etc.) is more important than ever. Regardless of whether you are trying to reach new consumers or build better relationships with your existing consumers, your online brand presence and reputation matters. It’s also a determining factor in organizational success with engaging payers, partners, funders, and staff recruits.

Join us for this interactive session where we explore best practices in evaluating and improving your organization’s online presence.

Strategy Track

• The health and human service market is facing many new challenges, such as increased competition for care coordination contracts, evolution toward value-based reimbursement, and the changing role of technology. For provider organization executives, this market shift requires the development of new partnerships with health plans and new business models for sustainability, both of which may require pitching to health plans. But the question many executives are asking themselves is ‘How do we make this pitch?’

In this session, you will learn how to:

• • Understand the needs of health plans.
  • Build mutually beneficial partnerships with health plans.
  • Make a convincing pitch to a health plan.

Innovation Track

• As consumers’ adoption of digital technology in their health service continuum increases, the demand for and sustainability of traditional models of service delivery will decrease. Executives need a proactive plan to integrate these new digital technologies into their service system—to both increase consumer preference for their services and decrease service cost. But implementing a new technology can have far-reaching implications for an organization’s clinical operations, financial sustainability, and consumer relationships.

During this session, we will review the emerging trends in consumer treatment technologies, explore the new digital treatment options, and discuss how executives of provider organizations can incorporate new technologies into their strategy. The session will include:

• • An overview of the market trends driving the increased use of treatment technologies.
  • Best practices in implementing new digital treatment tools.
  • Case study presentations from organizations that have successfully incorporated consumer technologies into their programing.

Whether it’s TMS therapy for depression, virtual wellbeing platforms to reduce burnout and prevent turnover, artificial intelligence and machine learning for diagnostics, or even mood tracking to assist with depression and bipolar disorder treatment, technology is changing and innovating at a rapid pace. To keep up with the fast-paced developments, behavioral health provider organizations need to be open to such technology innovation. Adopting innovative technologies provides behavioral health provider organizations with a cutting-edge differentiator for competitive advantage. Join Paul Duck, Senior Associate at OPEN MINDS to find out which innovative technologies to keep an eye out for over the next few years — and hear case studies of provider organizations already utilizing these technologies. During this session, attendees will learn:

• Ten innovative technologies coming to behavioral health over the next few years
• What each of these innovative technologies are and their uses
• How other behavioral health provider organizations are utilizing these technologies within their current services

In this cutting-edge keynote panel, Karan Singh, co-founder and chief operating officer, Ginger; Rachel O'Neill, clinical director, Talkspace; and Sean McBride, vice president of partnerships, Lyra Health will provide collective insight into the ever-evolving digital service delivery of behavioral health. No aspect of health care during the pandemic has seen more of a seismic shift than virtual mental health access, which is expected to continue into the next normal. Each will discuss their respective company’s path to market, innovative product mix, and expectations for the state of virtual care in the future.

Join us for a follow-up session with our keynote speakers, Karan Singh, co-founder/chief operating officer, Ginger, Rachel O'Neill, clinical director, Talkspace, and Sean McBride, vice president of partnerships, Lyra Health. This is a great time to ask questions and continue the conversation with our keynote presenters.

Strategy Track

Innovation Track

• More and more states are looking to serve the intellectual and/or developmental (IDD) population. Medically and behaviorally, this population can be challenging to support especially when the community resources and provider infrastructures are not fully prepared. Developing these resources and infrastructure is imperative to success. As this market transition expands, the key question is how provider organization executives can help their organizations manage this disruption and position their organizations to be sustainable in a changing environment.

In this session, we will review the new systems and models and discuss how the changing market is affecting service delivery. This discussion session will include:

• • An overview of the changing managed care landscape for the intellectual/developmental disabilities population.
  • New key technology being used to serve this complex population.
  • A review of the key infrastructure needs, organizational processes, and skill sets executive team need to thrive in the changing market.

Innovation Track

• Size is relative. Not every organization has to be an international behemoth. In some markets and in some industries, fitting neatly into a niche with natural limitations on growth is the right decision. For others in different market sectors, growth is essential to sustainability. How do executives make that determination? And once the determination to grow is made, how do you know whether to grow organically, merge, acquire, or partner?

In this session, we will discuss strategies for scale including:

• • What data is needed to determine appropriate and sustainable growth.
  • Keys to identifying the right growth opportunity for your organization.
  • Case study presentations from organizations on their growth strategies.

Implementation Track

• The health and human service field is in the middle of a digital transformation with technology innovations changing how provider organizations manage and deliver care. In this market, there is a competitive advantage in bringing next generation services, programs, and technologies to market without undue delay. Organizations need a structured and prompt process for evaluating innovations, testing new technologies using structured proof of concept, and moving from pilot to scale. This requires an infrastructure capable of handling change, new approaches to service line evolution, and an executive team capable of managing complexity.

In this session, we will discuss how the rapid pace of change in the market has ramped up the process for technology implementation, requiring executive teams to operate with both speed and efficacy.

Providing exceptional care and a quality experience for consumers is essential, which can be challenging as agencies are being asked to do more with less. The key to creating and maintaining success? Implementing automated, integrated technology and leveraging data to inform decisions at the point of care. In this session, Jewish Board CIO, Uday Madasu and Netsmart SVP & Managing Director of Human Services, David Strocchia, will discuss how provider organizations can use technology and data analytics to take care delivery and health outcomes to the next level. Uday Madasu will share insight on the Jewish Board’s latest Brooklyn Certified Community Behavioral Health Clinic (CCBHC) and how tech automation and data-driven care provide immense value to the agency’s success as a CCBHC.

Strategy Track

• It’s been an unprecedented time for health care innovation and technology launches, but those breakthroughs come with a price tag. Large and small companies alike are looking for funding sources to help develop, test, and launch these innovations.

One of the biggest opportunities for provider organizations is negotiation of better rates with payers. Learn from case study examples of the opportunity to fund innovation through better contracts. In this session, you will receive practical “how-to” impactfully negotiate contracts to gain additional revenue to fund important and fast moving innovation.

Innovation Track

• • The market landscape for organizations serving children is changing. The prevalence of autism and mental health problems are on the rise. In this session, we will review new treatments and technologies industry leading organizations are using to stop the increasing number of children who are not receiving help.

This session will cover:

• • Market trends for services and financing.
  • Innovative coordinated care programs.
  • New models, program outcomes, and plans.

Implementation Track

• The health and human service sector is in flux as we move to the next normal. As a result, specialty provider organizations are navigating new service lines for sustainability. Implementing a new service rapidly requires an infrastructure capable of handling change, new approaches to service line evolution, and an executive team capable of managing complexity. In this session, we will discuss how the rapid pace of change in the market has ramped up the process for new service implementation, requiring executive teams to operate with both speed and efficacy.

The session will include:

• • A structured best practice process for expanding and implementing new service lines.
  • How to assess your organization’s infrastructure for supporting new service lines.
  • Steps to creating a “go-to-market” strategy.

Implementation Track

Electronic record keeping has done a lot of good, but the acronym 'EHR' is synonymous with two decades of staff frustration. It's time to turn that negative into a positive. Built to assist the clinician in data capture and preparing of a quality note, learn how Bells is changing the playing field of clinical documentation. Join CEO, Peter Flick, along with V.P. of Customer Experience, Jon Schafer, as they demonstrate features that improve clinical productivity and efficiency while solving the documentation issues that drain time, money and staff morale.

The market is being reshaped. Your strategy and approaches also need reshaping. In this session, you are invited to join a lively discussion on the soon to be released 2021 Market Access Trends In Behavioral Health Guidebook (The Guide). The Guide provides a comprehensive overview of four major areas in the behavioral health landscape including national policy, state policy and coverage, health plan innovations, and access to care. What sets this apart from the average white paper is that The Guide is informed by a survey of 1,132 health plans all over the U.S. The Guide features responses on the strategic plans for the future and what payers are doing now considering the current state of behavioral health in the U.S.

In this session, we will be discussing the relevant discoveries that were learned during the survey, research, and writing of this year’s trend guide – highlighting the major strategic shifts in the national behavioral health landscape.

We will be discussing a wide range of topics including:

• Health Plan, population health and insurance coverage
• Federal policy initiatives impacting behavioral health
• The impacts of COVID-19
• Impacts of alternative payment models
• Telepsychiatry and telehealth impacts
• State specific initiatives
• Consumer access and care delivery shifts
• The future of the market

Join us for what will assuredly be a thought-provoking and energetic exchange!