During this opening session, OPEN MINDS Chief Executive Officer, Monica E. Oss will kick-off the institute by sharing the results of this year's survey, The 2021 OPEN MINDS National Innovation Survey. An innovation is defined as a new idea that can be translated into service that creates value (either by improving consumer outcomes or lowering costs). For executives of provider organizations, choosing from the long list of innovations available can be daunting. As a result, OPEN MINDS surveyed executives of provider organizations to understand what program and treatment innovations are gaining the most traction in the field and what innovations can help organizations gain competitive advantage. The survey looks at program innovations—telehealth, colocation, hospital or ER diversion programs, etc.—and treatment innovations—medication assisted treatment for addiction, peer support specialists, and eCBT, etc. It explores trends in adoption compared to 2020, by market.

RWJBarnabas Health RWJBH, New Jersey’s most comprehensive academic health care system, with a service region that covers five million of the state’s nine million residents across nine counties, has made the commitment to care management that embraces consumer needs for social supports. In October 2020, Ms. Minus-Vincent led RWJBH’s launch of Health Beyond the Hospital (HBH), a comprehensive program to address social determinants in the care coordination process. The program, which has launched as a pilot with 100,000 consumers served at multiple locations, is expected to be deployed across their entire system in 2022. In her keynote address, Ms. Minus will share details of the program, the barriers HBH is seeking to breakdown and how they plan to scale up the program.

Join us for a follow-up session with our keynote speaker, DeAnna Minus-Vincent, senior vice president, chief social integration & health equity strategist, RWJBarnabas Health. This is a great time to ask questions and continue the conversation.

Innovation Track

• Engagement is key! If your organization has consumers who are engaged in their health care, chances are, you have an edge over your competitors – because your consumers are better informed, are more proactive in their health care and insurance coverage, have better outcomes, and cost less.

In this session we'll discuss consumer engagement strategies in the “next normal,” including:

• • Why consumer engagement is essential
  • How to take your competitors head on
  • How to develop a consumer engagement strategy to improve performance and increase consumer satisfaction

Strategy Track

Our entire lives are structured around making decisions, some of them extremely difficult. Every day we make simple choices, yet the bigger decisions — ones that could have greater impact — can be and most often are, a significant challenge. The discontinuation of a provider organization’s service line is a challenging decision that presents its own complexities and implications. In this session, we’ll hear from organizations with first-hand experience of dissolving underperforming service lines, and learn the tell-tale signs, strategies in mapping out the cessation plan, and the financial fallout from the decision.

Strategy Track

• Organizations thrive with strategic board members that are strategic and have business savvy, but also are familiar with the major economic and regulatory forces affecting the market. These leaders also must be aware of the resources and risks needed to meet the organization's mission while remaining competitive. In this informative discussion, we will hear from industry leaders who will provide insight on effective board management for creating a competitive advantage and long-term sustainability.

This session will focus on:

• • How to manage the board’s strategic role
  • Effective board management for creating a competitive advantage
  • How to manage the board so it will be stable long-term

Implementation Track

• Developing a strategic plan is only one side of the strategy triangle. Peter Drucker said that “plans are only good intentions unless they immediately degenerate into hard work”—likewise, strategy is meaningless without implementation and execution. Successful strategy implementation and execution requires a detailed plan, the right managers at the helm on implementation, and robust performance metrics to keep the organization “on course” toward its strategic objectives.

In this session, we will review:

• • The OPEN MINDS best practice approach to strategic planning execution
  • How to overcome the common challenges to strategy implementation
  • Case studies from executives on their experiences with strategy implementation

Strategy Track

• In recent years, studies have shown mergers to have a high failure rate – sometimes failing as often as 50%-90% of the time. However, economies of scale and organizational size are an integral part of strategy for health and human service organizations. The question is how to develop a merger and acquisition plan that makes your organizational strategy successful.

In this session, we will discuss how to overcome the challenges of making mergers and acquisitions work, including:

• • Best practices through the merger and acquisition process
  • The challenges of managing a bigger and more diverse organization after the merger
  • Presentations from executives of private equity firms that will share their experiences making mergers and acquisitions work

Implementation Track

• Having a contract with a managed care company is no longer enough. With health care reform creating more choices for consumers, the effectiveness of a provider organization’s website and “online presence” (social media buzz, search rankings, online reviews etc.) is more important than ever. Regardless of whether you are trying to reach new consumers or build better relationships with your existing consumers, your online brand presence and reputation matters. It’s also a determining factor in your success with engaging payers, partners, funders, and staff recruits.

Join us for this interactive session where we will explore best practices in evaluating and improving your organization’s online presence.

Strategy Track

• The health and human service market is facing many new challenges – increased competition for care coordination contracts, evolution toward value-based reimbursement, and the changing role of technology. For provider organization executives, this market shift requires the development of new partnerships with health plans and new business models for sustainability, both which may require pitching to health plans. But the question many executives are asking themselves is ‘How?’

In this session, you will learn how to:

• • Understand the needs of health plans
  • Build mutually beneficial partnerships with health plans
  • Make a convincing pitch to a health plan

Innovation Track

• As consumers’ adoption of digital technology in their health service continuum increases, the demand for and sustainability of traditional models of service delivery will decrease. Executives need a proactive plan to integrate these new digital technologies into their service system—to both increase consumer preference for their services and decrease service cost. But implementing a new technology can have far-reaching implications for an organization’s clinical operations, financial sustainability, and consumer relationships.

During this session, we will review the emerging trends in consumer treatment technologies, explore the new digital treatment options, and discuss how executives of provider organizations can incorporate new technologies into their strategy. The session will include:

• • An overview of the market trends driving the increased use of treatment technologies
  • Best practices in implementing new digital treatment tools
  • Case study presentations from organizations that have successfully incorporated consumer technologies into their programing

In this cutting-edge keynote panel, Karan Singh, co-founder/COO, Ginger, Rachel O'Neill, clinical director, Talkspace, and Sean McBride, vice president of partnerships, Lyra Health will provide collective insight into the ever-evolving digital service delivery of behavioral health. No aspect of health care during the pandemic has seen more of a seismic shift than virtual mental health access, which is expected to continue into the next normal. Each will discuss their respective company’s path-to-market, innovative product mix and expectations for the state of virtual care in the future.

Join us for a follow-up session with our keynote speakers, Karan Singh, co-founder/COO, Ginger, Rachel O'Neill, clinical director, Talkspace, and Sean McBride, vice president of partnerships, Lyra Health. This is a great time to ask questions and continue the conversation with our keynote presenters.

Strategy Track More than ever before, a focus on the consumer is essential for success in population health management. Why? Great customer service is essential to retain consumers. And consumer engagement is essential to improving health and reducing overall health care spending. What competencies are essential for financial management success? Tech-enabled consumer self-service, consumer portals, clear appeals and grievances policies, and monitoring of the consumer experience, to name a few. In this session, we will discuss:

• Why the consumer experience matters in population health management
• The competencies organizations need to provide excellent customer service and a superior consumer experience
• Lessons we can learn and incorporate from Netflix and Amazon

Innovation Track

• More and more states are looking to serve the intellectual and/or developmental (IDD) population. Medically and behaviorally, this population can be challenging to support especially when the community resources and provider infrastructures are not fully prepared. Developing these resources and infrastructure is imperative to success. As this market transition expands, the key question is how provider organization executives can help their organizations manage this disruption and position their organizations to be sustainable in a changing environment.

In this session, we will review the new systems and models and discuss how the changing market is affecting service delivery. This discussion session will include:

• • An overview of the changing managed care landscape for the intellectual/developmental disabilities population
  • New key technology being used to serve this complex population
  • A review of the key infrastructure needs, organizational processes, and skill sets executive team need to thrive in the changing market

Innovation Track

• Size is relative. Not every organization has to strive to be an international behemoth. In some markets and in some industries, fitting neatly into a niche with natural limitations on growth is the right decision. For others in different market sectors, growth is essential to sustainability. How do executives make that determination? And once the determination to grow is made, how do you know whether to grow organically, merge, acquire, or partner?

In this session, we will discuss strategies for scale including:

• • What data is needed to determine appropriate and sustainable growth
  • Keys to identifying the right growth opportunity for your organization
  • Case study presentations from organizations on their growth strategies

Implementation Track

• The health and human service field is in the middle of a digital transformation with technology innovations changing how provider organizations manage and deliver services. In this market, there is a competitive advantage in bringing next generation services, programs, and technologies to market without undue delay. Organizations need a structured and prompt process for evaluating innovations, testing new technologies using structured proof of concept, and moving from pilot to scale. This requires an infrastructure capable of handling change, new approaches to service line evolution, and an executive team capable of managing complexity.

In this session, we will discuss how the rapid pace of change in the market has ramped up the process for technology implementation, requiring executive teams to operate with both speed and efficacy.

Strategy Track

• It’s been an unprecedented time for health care innovation and technology launches, but those breakthroughs come with a price tag. Large and small companies alike are looking for funding sources to help develop, test, and launch these innovations.

In this session, we’ll learn from experts who will present ideas on sourcing and approaching private equity companies and other sources of seed money to help offset the cost to bring program and service ideas to life.

Innovation Track

• The market landscape for organizations serving children is changing. The prevalence of autism and mental health problems are on the rise. In this session, we will review new treatments and technologies industry leading organizations are using to stop the increasing number of children who are not receiving help. Join us to get insights and success strategies from industry thought leaders.

We will cover:

• • Market trends for services and financing
  • Innovative coordinated care programs
  • New models, program outcomes, and plans

Implementation Track

• The health and human service sector is in flux as we move to the “next normal.” As a result, specialty provider organizations are navigating new service lines for sustainability. Implementing a new service rapidly requires an infrastructure capable of handling change, new approaches to service line evolution, and an executive team capable of managing complexity. In this session, we will discuss how the rapid pace of change in the market has ramped up the process for new service implementation, requiring executive teams to operate with both speed and efficacy.

The session will include:

• • A structured best practice process for expanding and implementing new service lines
  • How to assess your organization’s infrastructure for supporting new service lines
  • Steps to creating a “go-to-market” strategy

Implementation Track

To make changes and improve decision-making, executive teams need to be using metrics-based management. One method of metrics-based management is the development of a key performance indicator (KPI) system. An effective KPI system captures financial and non-financial measures and is driven by structured data based upon an organization’s strategic objectives. This session will discuss the steps to develop applicable measures and the uses of these measures for strategy and process management—including:
• • The strategic importance of real-time performance management in a value-based market
  • Best practices in building an effective KPI system
  • Case study presentations from organizations that have developed their own performance management system