About 29% of non-profit organizations are able to effectively measure the outcomes of dollars invested, and the remaining 71% report difficulty measuring their impact. About 76% of non-profit organization executives said their top priority in 2019 was increasing the effectiveness of outcomes measurement. Additionally, they also believe that outcomes measurement supports financial stability, staff turnover, and donor retention.

About 18% of non-profit organizations offer their donors and funders access to real-time reports. The majority, or 65%, of non-profit organizations communicate value to donors via annual reports. About 54% use email to communicate with donors, and . . .

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