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October 15, 2009 The researchers Margaret Houy, JD, MBA, senior consultant with Bailit Health Purchasing, LLC, with contributions from Michael Joseph, senior consultant with Bailit, and Laura Jacobus-Kantor, Ph.D., an assistant research professor with the Center for Integrated Behavioral Health Policy at George Washington University Medical Center used the eValue8 request for information tool developed by the non-profit National Business Coalition on Health. They queried national and regional health plans about their capabilities to support value-based benefit design, which is the explicit use of employee rewards and out-of-pocket contributions to create consumer incentives for . . .

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