How To Integrate A SWOT Analysis Into Your Strategic Planning Process

A traditional management tool, a SWOT analysis has long proven extremely useful for executives who need to adjust their organization’s position in the market and make the most of that position with better performance and minimized risk. SWOT is about putting together what your executive team thinks, using data analysis to prove or disprove those thoughts, and then using that information to make better decisions.

At the start, it’s worth repeating how important actual data and market research will be to back up “what your team thinks.” As my colleague and OPEN MINDS Chief Executive Officer, Monica E . . .