Ad Council Partners With Amazon On ‘Sound It Out’ To Help Families Share Music To Communicate About Youth Emotional Well-Being

The Ad Council and Amazon have collaborated to launch a new tool to help parents and caregivers use music to initiate conversations about emotional well-being with youth. The Amazon Ads Brand Innovation Lab extended the options available by collaborating with Amazon Music and Alexa to develop “Sound It Out: When You Can’t Say It, Play It.” The interactive experience is designed to help families break the ice through the power of music.

Offering a first-of-its-kind digital experience in both English and Spanish, the tool invites parents and caregivers to visit Amazon.com/SoundItOut and type . . .