Medicare Advantage Marketing Practices Memo

On October 19, 2022, the Centers for Medicare & Medicaid Services (CMS) published this memo regarding Medicare Advantage marketing practices. It informed Medicare Advantage plans that starting January 1, 2023, no television advertisements for Medicare Advantage plans would qualify for submission under the File and Use authority. Additionally, CMS will continue to review all previously submitted television advertisements to confirm the materials meet CMS marketing requirements . . .