Care Options For Kids Rebrands To Unify Its 14 Health Care Organizations

Care Options for Kids (COFK), which provides pediatric home health services, rebranded to unify what had been 14 operating entities under a cohesive national brand. As part of the rebranding, COFK launched a digital platform and a “patient-first” approach. The organization and its subsidiaries serve more than 28,000 children nationwide.

The rebrand introduces the COFK Compass, a comprehensive philosophy intended to unite the organization in purpose. The new digital platform includes a website refresh designed to streamline access to care for families and further recruit clinical professionals. It provides the following new tools:

The Front Door Portal: This . . .