Lydia Kerr is an accomplished brand strategist and creative director. She brings 10 years of experience to the OPEN MINDS team as a Senior Associate.

Before joining OPEN MINDS, Ms. Kerr was the Brand Strategy Lead at Objective Brand, a brand strategy and design studio in Denver, Colorado. Ms. Kerr led the brand department and served as the primary client partner. She guided workshops, research, and directed cross functional teams on messaging, identity, and nationwide campaigns.

Prior to her work at Objective Brand, Ms. Kerr was the Head of Brand at Photobooth Supply Co., headquartered in Irvine, California. In this role, she directed a full brand overhaul, including identity, packaging, Shopify relaunch, and a 100 plus page Brand Standards that drove a 118% increase in e-commerce conversion. She was responsible for managing the design team and led the alignment of brand and sales strategy.

Previously, Ms. Kerr was the Fractional Creative Director at Miller House, an interior design company, where she spearheaded a full rebrand spanning identity, website, and campaign, driving a 57% revenue growth and recognition as a top 200 Salon and Salon of the Year. She aligned brand and customer experience and partnered with leadership on long-term strategy and positioning.

Earlier in her career, Ms. Kerr was the Founder and Marketing Director of Telltale, a branding studio in Denver, Colorado. Ms. Kerr scaled this boutique studio to nearly $500,000 in revenue, serving hundreds of clients. She was responsible for client relationships and expanding accounts. She also directed budgets, contracts, and account forecasting while leading launches that increased client profitability by 22 – 57%.

Ms. Kerr has a Bachelor of Arts in Journalism and Mass Communications, Public Relations from Samford University.