Broadreach Medical Resources Rebrands As HarmonyRx

Broadreach Medical Resources (BMR), a leader in pharmacy benefit consulting and strategic clinical management, announced its rebrand to HarmonyRx. The new name represents the company's evolution, mission, and commitment to aligning clinical excellence with financial value, the announcement stated.

“The most effective pharmacy strategies bring together evidence, clinical insight, and cost stewardship into one cohesive, member-centered approach. While the name is changing, the company's experienced leadership, dedicated team, and trusted client partnerships remain firmly in place,” the company stated.

Alongside the new name, HarmonyRx introduced an updated visual identity and brand platform. Key elements highlighted in the . . .