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Model Developed for Identifying Market Opportunities for Specialists

OPEN MINDS The Behavioral Health & Social Service Industry Analyst Industry News Lanis L. Hicks, Ph.D. and John K. Glenn, Ph.D. have developed a model that can be used as a screening mechanism to identify market opportunities for physicians. The model, which was published in an article, “Too Many Physicians In The Wrong Places And Specialties? Populations And Physicians From A Market Perspective,” in the December, 1989 issue of Journal Of Health Care Marketing, is based on identifying the “critical mass”, the population necessary to keep a physician producing services at a full-time level. To develop the . . .

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