Consumers and Psychiatrists Have Different Views of Advertising
OPEN MINDS The Behavioral Health & Social Service Industry Analyst Industry News Consumers are consistently more favorable than psychiatrists toward psychiatric services advertising, according to a recent study Differences Between Consumers And Psychiatrists In Attitude Toward Advertising Psychiatric Services, by Robert E. Hite, Joseph A. Bellizzi, and David M. Andrus that appeared in the December, 1988 issue of Journal Of Health Care Marketing. Findings of the study included: Consumers indicated that they would go to psychiatrist who advertised, while psychiatrists did not believe that consumers would select a psychiatrist who advertised. Consumers felt that billboard advertising and telephone, solicitation were . . .
