Assessing Your Organization’s Brand Identity: Is Your Market Positioning a “Winning” Position?

OPEN MINDS The Behavioral Health & Social Service Industry Analyst Cover Story Why is it important for organizations in the behavioral health and social services field to have a specific brand image? After all, aren’t virtually all provider organizations focused on treating consumers with a benevolent purpose and broad spectrum of services? In our field, most organizations have not focused on differentiating themselves from their competitors. In large part, this was a logical focus as consumer choice was driven by third-party payers and referrals by health care providers. That situation has changed. Now, we have a growing percentage . . .