MBHOs Launch Anti-Stigma Campaign For Mental Illness And Substance Use Disorder

Managed behavioral health organizations (MBHOs) are beginning to take a somewhat unusual tack in that they’re encouraging utilization of services in an effort to eradicate the stigma from mental illness and addiction. As service delivery changes under healthcare reform, insurers and other payers will likely encourage individuals to access care sooner—before health issues become severe. For MBHOs, it’s a strategic move to achieve overall cost savings.

Last month, the Washington, D.C.-based Association for Behavioral Health and Wellness (ABHW) launched its “Stamp Out Stigma” campaign after a year of preparation. ValueOptions, an independent behavioral healthcare and . . .