Increasing Board Understanding of Consumer Preference & Its Implications for Strategy
May 18, 2008 Presentation by M. Colleen Elmer, M.B.A., M.S.W., LCSW, executive vice president and senior associate of OPEN MINDS from the 2008 National Association of Addiction Treatment Providers Annual Conference, held on May 18-21, 2008 in Indian Wells, California. Marketing 101 Understanding How Consumers & Payers Select Treatment Programs Metrics & Tools to Measure Consumer Preference: Satisfaction Surveys, Mystery Shopper Programs, Focus Groups, & More Metrics & Tools to Track Payer Preference & Referrals: In-depth Interviews, Proactive Key Account Management, & Referral Tracking . . .
