Twitter In Health Care Marketing – The Good & The Bad

Friday, October 26, 2012
I saw that Melissa Barnes, the head of agency and brand advocacy at Twitter, spoke at the Health 2.0 conference. Her message – health-related tweets are up 51 percent in 2012. That surprised me.

What's happening in health care on Twitter? There's lots of Twitter user talking about their personal health. There are some interesting institutional initiatives such in health education (see First Live Tweet of an Open Heart Surgery) There are policy-related uses of Twitter such as WebMD's Twitter outreach during last week's presidential debate – with June's Supreme . . .