Four Factors Drive “Gamification” In Healthcare

Circle Connections: Tech Updates

Three trends are driving players in the healthcare space – especially insurers – toward gamification, according to a recent report by consulting firm ICF International: the trend toward value-based care, the increasing role of the patient as consumer, and the millennial generation as desirable health insurance customers. A fourth trend, the increased proliferation of smartphones and tablets, wasn't cited in the report but seems to underscore its conclusions.

In the report, titled "Gaming to Engage the Healthcare Consumer," the authors write about how the use of gamification, which they define as "the application . . .