Consumers Don’t Know What They Don’t Know

What do the executives of health and human service organizations want?

1. Good ratings from online professional and open source rating systems (see Before You Respond To That Online Review… and Succeeding In The Online Ratings Game)

2. Positioning as the “go to” organization when a consumer goes online to look for a solution (see How Effective Is Your Online Marketing Strategy? and Best Practice Online Marketing On A Budget!)

3. High levels of consumer engagement and adherence to recommended health and personal management plans (see Solving For Engagement With Technology and Less Consumer Education Demands More Consumer Engagement)

But . . .