WP-6 Steps to Drive Social Software Adoption
August 28, 2009 Michael Idinopulos, Vice President of Professional Services, Socialtext writes about how the social technologies like microblogging and social networking are being used internally by companies to unblock the flow of work and dramatically speed results. But social software only produces these results to the extent it is adopted by a broad base of users. Large-scale adoption is critical to success. This paper provides a blueprint to drive the large-scale adoption of social software in business, so a company gets results that are noticed. It shares the carefully planned roll-out process Socialtext developed, which incorporates . . .
