Getting Known in the Market-Using Traditional and Social Media Marketing
March 10, 2010 This presentation, by John Talbot, Ph.D., Executive Vice President, OPEN MINDS, was given at the 2010 OPEN MINDS Marketing and Innovation Institute. During this session, Mr. Talbot discussed the strategic positioning concepts, determining an organization's positioning strategy, ensuring consistency, and how to integrate traditional web site, and social media into the marketing strategy. Download the Report . . .
