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Management Newsletter Article | September 14, 2018

Google Unveils New Vetting Process For Addiction Treatment Ads

By Traci Hacker, Weekly News Wire Coordinator

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On April 16, 2018, LegitScript announced a partnership with Google to create a new certification program for provider organizations that treat addiction disorder and want to advertise on Google Adwords. This moves comes after Google suspended advertising in the entire addiction treatment center category in September 2017. For the partnership, LegitScript created a certification program that will be used to vet companies that want to advertise on Google. Starting in July 2018, any company that wants to advertise about addiction treatment on Google will be required to obtain LegitScript certification, and be monitored by LegitScript for the length . . .

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