Building A New Value Proposition: Strategy & Positioning For Sustainability

This session from The 2018 OPEN MINDS Children’s Services Executive Summit discussed building a new value proposition involves both a plan to identify the competitive advantage and market positioning of an organization’s services, and a plan to manage the organizational performance that assures competitive advantage over time. To be sustainable, organizations must be able to demonstrate value to both payers and consumers. The session featured Joseph M. Costa, MSW, President & Chief Executive Officer, HillSides; and Kent Dunlap, President and Chief Executive Officer, Stars Behavioral Health Group . . .