Amazon To Sell Exclusive Line Of Consumer Medical Devices

Amazon plans to sell an exclusive line of medical devices via the brand Choice. Amazon anticipates that the devices will only be sold online. Some examples of the devices to be offered by Choice include blood pressure cuffs and glucose monitors.

The move is the result of a collaboration between Amazon and health brand consultancy Arcadia Group. The Choice brand will not only expand access to such devices for consumers, but should also help Amazon’s efforts to sell more exclusive brands on its website. Consumers are currently able to vote for which products they would like to be offered . . .