What Megatrends Show You: How To Ride The Horse In The Direction It’s Going

When asked about his goal scoring prowess, hockey great Wayne Gretsky declared, “I skate to where the puck is going to be, not where it’s been.” That’s how the story goes but maybe his father said it, or maybe one of his coaches said something close to that. The person who said it is not important; it’s a great piece of advice for competitors in any sport and for business executives.

Similarly, oft quoted John Naisbitt averred, “trends, like horses, are easier to ride in the direction they are going.” I know that quote to be genuine . . .