Selling New Services to Key Payers – Understanding the Business Development Process
May 1, 2011 The presentation was delivered by Richard Louis, III, and Monica E. Oss at the 2011 National Council for Community Behavioral Healthcares annual conference, during the Preconference University "Business Development Boot Camp." In the presentation, Mr. Louis and Ms. Oss discuss the needs of perspective payers and review how to define market position and unique selling proposition and how to successfully execute and evaluate sales strategy. Download the Report . . .

