Habitual, A U.K. Start Up Uses Digital Support Plus Food Replacement For A Weight Management Program To Manage Type 2 Diabetes

Habitual Health Ltd., which offers a weight loss program in the United Kingdom to help people change their eating habits to manage type 2 diabetes, raised $2.3 million in a seed funding round. Habitual’s program combines an initial three-month period of total food replacement with digital support as participants make dietary changes.

The food replacement component provides participants with all their daily meals in nutritionally controlled, packet-form. The meals are formulated as flavored porridges, shakes, and soups. The digital support component ranges from cognitive behavioral therapy to nutritional education to help participants through their diet transitions . . .