CMS Memo: Medicare Advantage Third-Party Marketing

On October 8, 2021, the U.S. Centers for Medicare & Medicaid Services (CMS) published this memo regarding Medicare Advantage third-party marketing. The memo explains that CMS plans to strengthen its oversight of third-party marketers for Medicare Advantage plans. CMS intends to hold the health plans accountable for detecting and preventing potentially misleading marketing tactics by third-party marketing organizations . . .