If I’m looking for “depression treatment” and do a search on Google, the top three organizations that come up (in paid advertising) are SuccessTMS, NeuroSpa Therapy Centers, and Sheppard Pratt. Followed by Mayo Clinic, Cleveland Clinic, and McLean hospital in the unpaid search results. (And I also get three local organizations—based on geotargeting—near my home…

More virtual health care services has meant more virtual referrals. When the pandemic lockdown provisions started two years ago, many health and human service provider organizations had to make a quick pivot from feet-on-the-street referral generation to going digital. My colleagues, Richard Louis, vice president – western division, and Tim Snyder, the chief marketing officer…

Consumers embraced telehealth in the last two years—with relaxed regulations, Medicare beneficiaries alone increased behavioral health specialist visit usage more than 3,000% in 2020 (see Medicare Saw Telehealth Use Grow More than 6,000% During Covid-19). And the move has had a positive effect—a national survey of clinical professionals found that of those responding, 80% reported…

Technology is being integrated into all areas of health care across virtual and hybrid models, and in digital marketing. With telehealth making health care more accessible, there is even greater competition for consumers. And consumers are increasingly using online tools to search for health services and find provider organizations that offer services that are convenient…