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Best Practice Marketing – Getting More Consumers & Contracts

November 11, 2021

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The need for a dynamic marketing plan is more important than ever before—92% of people think the majority of health care providers offer similar services and have similar capabilities. What are you doing to differentiate yourself to win over customers and contracts? Join us on November 11, 2021 at 1:00 p.m. ET as OPEN MINDS Senior Associate, Brittney Snyder; Vice President, Richard Louis, III; and OPEN MINDS’ Marketing Director, Ashly Sterner discuss marketing strategy, branding, and positioning in order to maximize consumer and contract capture.

Executive attendees will learn:

  • Best practices in evaluating and improving your organization’s online presence
  • How to build an online brand that attracts new consumers
  • How to demonstrate your organization’s value in a way that will attract health plan’s interest

Details

Date:
October 20
Time:
8:00 am - 5:00 pm
Event Category:

Featured Speakers

Brittney Snyder, Senior Associate, OPEN MINDS

Brittney Snyder has over 11 years of experience working as a marketing and management consultant in the health and human services field. Mrs. Snyder serves as a marketing consultant, developing and deploying marketing plans and strategic tactics for clients.  As a Consultant, Mrs. Snyder leads the firm’s marketing-focused projects, including comprehensive product launch initiatives, corporate and product re-branding/positioning projects, and website and online marketing programs. In addition, she develops and executes online marketing strategies and campaigns for a number of clients throughout the health and human services industry. As part of her role, she also works with clients to schedule, promote, and host a majority of the Executive Briefings the firm sponsors on behalf of its clients.

Richard Louis, III, Vice President, OPEN MINDS

Richard Louis, III has extensive experience as a behavioral healthcare administrator, business development specialist, and innovator of new service lines for behavioral healthcare organizations and currently serves the Vice President –  Western Region at OPEN MINDS. Previously, Mr. Louis was the Director of Development – Behavior & Addiction Medicine at Southern California Healthcare Systems Inc. / Prospect Medical. There, he was involved in many consulting projects focused on health care integration, developing new service lines, and health plan contract development. Most recently, he pioneered the development of a series of innovative and profitable integrated behavioral health treatment and population health management solutions that target high cost and complex behavioral health populations. He brings to OPEN MINDS expertise in population health management program development, strategic planning and payer mix diversification, and provider market assessment and growth positioning.

Ashly Sterner, Marketing Director, OPEN MINDS

Ashly Sterner brings a wealth of experience in health care marketing and communications to OPEN MINDS. Her expertise focuses on marketing and communications planning and campaign development, project management and coordination, visual communications, and technical/professional writing and communications. Prior to Ashly’s promotion to Marketing Director, she served as a Senior Consultant after spending time as a Solution Specialist for Deloitte Consulting in the human capital department. Ms. Sterner is currently responsible for planning, designing, and developing a multitude of promotional and business-generating initiatives for OPEN MINDS products, services, and events.


Registration is free and limited to Elite Members of the OPEN MINDS Circle. Contact us at 855-559-6827 or info@openminds.com if you are not currently an elite member and want to join, for access to the webinars, blueprint, and more market intelligence on the specialty health and human services market.

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COVID-19 Risk Management Plan August 11, 2021

We are excited to return to sunny southern California for The 2021 OPEN MINDS Management Best Practices Institute at the picturesque Newport Beach Marriott Hotel & Spa, August 23-26, 2021. To help plan your in-person attendance, visit https://openminds.com/live-mbpi/ for a schedule of events happening throughout the week.

The resurgence of the COVID Delta variant has certainly created new challenges for the country and for our families. Fortunately, the available COVID vaccinations have been very successful in preventing symptomatic infections and illness. But I did want to let you know that our team at OPEN MINDS is committed to making our executive events as safe as possible and have an active risk management plan in place. I wanted to share with you the key elements of our plan:

We will continue to monitor any changes in the CDC recommendations for the continued safety of the public. If you have any concerns or questions, feel free to reach out to a member of our team at events@openminds.com or by phone at 877-350-6463. We look forward to seeing you at The 2021 OPEN MINDS Management Best Practices Institute.

Monica E. Oss
Chief Executive Officer
OPEN MINDS

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