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Designing Best In Class Websites: The OPEN MINDS Website Evaluation & Improvement Process

April 22, 2021

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Your website is your digital front door: make it inviting, user-friendly, and effective. How do you perpetually enhance your website to maximize a positive customer journey? The key is constant website improvement that maximizes a positive user journey. Have you considered regular search engine optimization (SEO), user experience improvements, and understanding your audience?

In this session, we will take a deep dive into “best practices” for website evaluation and improvement, including:

  • Organizing content for usability
  • Developing a compelling user experience
  • Site speed
  • Accessibility
  • Differences between analog and digital content consumption

Details

Date:
March 24
Time:
8:00 am - 5:00 pm UTC-4
Event Categories:
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Featured Speakers

Stacy Bowles, Consultant, OPEN MINDS

Stacy Bowles brings a strong background in business development and over 20 years of communications experience to the OPEN MINDS team. In her current role as Consultant, she uses her versatile writing and award-winning graphic design expertise to develop engaging messages and actionable insights to support OPEN MINDS clients.

Laird Sapir, Vice President, OPEN MINDS

Laird Sapir brings a diverse background of user-experience design, project management, customer service, and over ten years of web development experience to the OPEN MINDS team. In her current role as Vice President of Web Services, Ms. Sapir leads our team of web developers; brings technical guidance and business practicality to every web-based application that OPEN MINDS develops; and defines a strategic purpose and unique digital brand for each client project that crosses her path.


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