Designing Best In Class Websites: The OPEN MINDS Website Evaluation & Improvement Process
July 15, 2021
Your website is your digital front door: make it inviting, user-friendly, and effective. How do you perpetually enhance your website to maximize a positive customer journey? The key is constant website improvement that maximizes a positive user journey. Have you considered regular search engine optimization (SEO), user experience improvements, and understanding your audience?
In this session, we will take a deep dive into “best practices” for website evaluation and improvement, including:
- Organizing content for usability
- Developing a compelling user experience
- Site speed
- Accessibility
- Differences between analog and digital content consumption
Featured Speakers
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Laird Sapir, Vice President, OPEN MINDSLaird Sapir brings a diverse background of user-experience design, project management, customer service, and over ten years of web development experience to the OPEN MINDS team. In her current role as Vice President of Web Services, Ms. Sapir leads our team of web developers; brings technical guidance and business practicality to every web-based application that OPEN MINDS develops; and defines a strategic purpose and unique digital brand for each client project that crosses her path. -
Nicole Garris, Senior Associate, OPEN MINDSAward-winning marketing and graphic design professional bringing the vision of a designer, the storytelling of a marketer, and the data-driven decision making of an analyst.
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