Strategic Content Marketing As An Imperative For Brand & Referral Growth: The I Am Boundless Case Study is starting in

California Program Aims To Reduce DUIs

Circle Connections: New Products & Services Camarillo Police cited 205 people in Camarillo for driving under the influence in 2012 and 229 people the year before. To combat the idea that designated drivers are the outliers at bars, Project Safer – an organization that aims to reduce underage drinking and overconsumption of alcohol – began the campaign "Be the DD and Win." Funded by the Ventura County Behavioral Health Department, the program sends volunteers to participating bars to thank designated drivers for being sober and awards them with gifts and prizes. The program began in Ventura in 2011; since then people look . . .

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