Connecticut-Based IMS Health Announces Acquisition of Appature
Circle Connections: Mergers & Acquisitions IMS Health has acquired Appature, a leading Software-as-a-Service (SaaS) company based in Seattle, to further expand its commercial services capabilities for life sciences and healthcare organizations. Appature offers clients an innovative and patented cloud-based relationship marketing platform to address the complexities of today's multi-stakeholder healthcare environment, and to enable the measurement and optimization of relationship marketing programs across channels. IMS will bring together its market-leading healthcare information, analytics and managed services with Appature's platform for customer data integration, campaign management and marketing analytics. This combination will give . . .
