Behavioral Health Software Company Reveals New Brand Identity

Circle Connections: Mergers & Acquisitions DocuTrac, Inc., a leading developer of medical records software for the behavioral health industry, unveiled a new brand identity to represent the company. The renovated brand clearly communicates the company's vision, mission and commitment to the mental health field. DocuTrac collaborated with Hagerstown marketing firm Power Marketing, LLC to produce a total brand transformation that includes a redesigned website and Internet presence, marketing materials and strategy, and email campaign. The brand is centered on the promise that DocuTrac's software applications are easy to implement, easy to use and easy to afford. This was . . .