Under Armour To Buy MapMyFitness For $150 million

Circle Connections: Mergers & Acquisitions Baltimore-based athletic apparel company Under Armour has announced its intention to buy MapMyFitness, one of the world's largest open fitness tracking platforms, for $150 million. The deal is expected to close by the end of 2013. Boasting more than 20 million registered users, the open platform MapMyFitness has one of the largest connected fitness communities in the world, integrating with more than 400 fitness tracking devices, sensors and wearables. The company's flagship consumer brands--MapMyRun, MapMyRide, and MapMyWalk--are among the most popular apps on iOS and Android. Leveraging Global Positioning System . . .