By Market Intelligence Team

Akili Interactive, a leading digital medicine company pioneering the development of cognitive treatments through game-changing technologies, and Roblox a global platform bringing millions of people together through shared experiences, formed a collaboration that connects consumers' medical treatments to their favorite virtual worlds. Through this partnership, Akili and Roblox are introducing new ways for medicine to fit into consumers’ lives. Initially, the companies will establish an exclusive Roblox rewards exchange tied to Akili’s EndeavorRx® treatment. The companies are exploring additional novel approaches and opportunities to engage Akili users through Roblox integrations. Akili and Roblox are natural partners. Akili has challenged traditional perceptions…