Alzheimer’s Association Launches (Re)think Your Brain To Drive Early Action On Brain Health

The Alzheimer's Association has launched a new initiative called "(re)think your brain," aimed at encouraging people to take active steps toward brain health rather than simply raising awareness. Central to the initiative is the (re)think your brain 6-Step Challenge, a practical guide outlining specific actions people can take to support brain health and cognitive function.

For decades, cognitive decline, Alzheimer's disease, and other dementias have largely been treated as conditions to address after symptoms appear. That thinking has begun to shift. Results from the U.S. POINTER study, published last year, indicated that combining healthy . . .