Anthem Plans To Rebrand As Elevance Health
Anthem, Inc. announced plans to change its name to Elevance Health, Inc., by the second quarter of 2022, to better reflect the company’s business. The new name is intended to underscore the company’s commitment to elevating whole health, to address the physical, behavioral, and non-medical social drivers that impact health. The corporate name change will not change the names of the Anthem Blue Cross Blue Shield health plans.
The company intends to streamline the number of its other brands in the market to reduce complexities and improve consumer experiences. Anthem’s family of companies has evolved to . . .