Eli Lilly Launches New ‘Brain Health Matters’ Campaign In Partnership With Julianne Moore, To Prioritize Brain Health

Eli Lilly and Company (Lilly) announced the launch of "Brain Health Matters," a global campaign encouraging people to take charge of their brain health and lower their risk of dementia from conditions like Alzheimer's disease. This multi-year, multi-channel campaign builds on 35 years of research in brain health, with Lilly aspiring to make proactive care a regular part of long-term wellness plans, the announcement stated.

To raise campaign awareness and motivate action—particularly among women, who account for almost two-thirds of Alzheimer's disease diagnoses—actress, author, and advocate Julianne Moore has partnered with Lilly . . .