The Texas Health and Human Services Commission (HHSC) is launching a $23.2 million public awareness campaign to prevent addiction and help Texans access necessary treatment and services. The addiction awareness campaign aims to reach about 2.5 million people in Texas. It will focus on reducing stigma, building community connection and resilience, and changing social norms to prevent drug use and addiction. The campaign includes two contracts. HHSC awarded a $16.7 million contract to FleishmanHillard, for a campaign focused on youth, young adults, and families in Texas who are most at risk, as well as community leaders who can best reach those…
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