L.L.Bean Suspends Social Media Use In Support Of Mental Health Awareness Month

In recognition of Mental Health Awareness Month, outdoor retailer L.L.Bean has gone "off the grid" for a second consecutive year, pausing all social media channels to prioritize time outside and encouraging followers to join them. On May 1, 2023, the company wiped its social media profiles clean, leaving behind expert-informed resources, tips, and tools to support people in getting outside for their own mental wellbeing – however, wherever and whenever they can.

To encourage participation, L.L.Bean has partnered with social fitness app Strava, inviting users to log their outdoor time in the app as part of . . .