Leading Point-Of-Care Media Company Accenthealth Acquires Programmatic Health Platform Pioneer, Pagescience

AccentHealth, a patient education media company at the point of care, announced that it has purchased PageScience (formerly Precision Health Media), a pioneer in programmatic advertising targeting for pharmaceutical marketers. With the acquisition, AccentHealth's patient engagement platform can now provide health and wellness marketers multiple, unique touchpoints across the patient journey.

The PageMatch technology analyzes and scores more than 100 million pages per week to deliver branded healthcare advertisements on more than 1,100 premium content websites based on the contextual relevancy of the page. This proprietary technology provides healthcare marketers with a highly effective way to leverage programmatic . . .