Mitgo Invests In Mobile Meditation App, Practico & Updated Launch For U.S. Planned For Mid-2023
Mitgo, an information technology company, invested in Practico, a mobile application that fuses mindfulness and meditation with a mobile gaming interface. The value of the investment was not disclosed. Mitgo’s Chicago office anticipates releasing a U.S. version to be called “Urso” by the end of the second quarter of 2023.
Practico was developed in 2019, and to date has achieved 300,000 downloads and 20,000 subscriptions. The app uses a Tamagochi-like approach, appealing to users' instincts to care for their digital avatar's wellbeing. This innovative combination of mindfulness and gaming attracted Mitgo's interest.
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