Nutrisystem Owner Wellful Acquires Jenny Craig Brand, Planning E-Commerce Relaunch

Wellful, Inc., a direct-to-consumer, omni-channel health and wellness platform that owns Nutrisystem (a weight-loss company), acquired the bankrupt Jenny Craig brand and is planning a relaunch in late 2023 as an e-commerce direct-to-consumer (DTC) brand. Financial terms of the acquisition were not disclosed. The Jenny Craig relaunch will combine food delivery and personalized coaching.

Wellful, Inc. launched in September 2022, as the new name of the parent company of Nutrisystem and Adaptive Health, which strategically merged in 2021. Wellful is a Kainos Capital portfolio company.

Wellful combines best-in-class e-commerce technology . . .