Reciprocity Health, a Delaware-based digital health firm specializing in consumer engagement and adherence through behavioral economics-based financial incentive programs, has partnered with Highmark Health Options. Reciprocity Health will provide its TheraPay® Rewards app to over 150,000 Highmark Medicaid members during the summer of 2022. The app is a personalized, gamified platform that allows users to earn rewards for adhering to care programs. Reciprocity Health uses proprietary selection algorithms, behavioral change modeling, and robust financial incentives to build customized digital health campaigns that drive patient engagement, adherence, and continuity for care management programs. With its scalable design capabilities and campaign architecture…
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