Startup Bright Health Steps Into Gap Left By United, Humana Exchange Exits

The departures of Humana and UnitedHealth from Colorado’s Affordable Care Act exchange have created an opportunity for startup insurer Bright Health to test an integrated business model. Bright Health plan members will choose a primary care physician from the Centura Health system to manage their care, and the companies will implement programs to manage chronic diseases and control costs. Under the leadership of former United executive Bob Sheehy, Bright Health plans to pilot this strategy in Colorado before expanding into three to five additional markets over the next five years. Centura Health was previously an exclusive provider for Colorado . . .