Startup Pushing Software System For Changing Health Behaviors

Minneapolis, Minnesota-based startup company Praestan Health recently announced it has raised $12 million from unnamed sources to go towards completion of its technology platform. The platform seeks to help consumers and clinical professionals discover and identify best strategies for rectifying unhealthy behaviors.

Specifically, the company offers a software service to subscribing individuals that utilizes 20 different behavioral change models to create a “change path,” or personalized plan of action they can take to change unhealthy behaviors. Change paths are crafted by pulling information from both electronic health records (EHRs) and online screening tools that are completed by the consumer . . .