By Daniel Furr

The Blue Cross Blue Shield Association (BCBSA) recently announced that since implementing its Blue Distinction Total Care program, it has outperformed 96% of industry quality measures in key health care quality and consumer health metrics. The Total Care program utilizes data sharing to create health care that is more effective and affordable, as well as improve care coordination, management, and monitoring. Another key aspect of the program is that it is value-based, meaning that it emphasizes quality of care over quantity of services provided. Since its launch in 2015, the program has yielded improvements in the management of chronic chronic…