Walmart, Neuroscience Design Firm Partner To Launch Nutrition Behavior App In Stores

Walmart and neuroscience design firm engagedIN recently partnered to launch a new nutrition behavior app throughout 4,700 Walmart retail locations. The app—Fresh Tri—encourages people to set specific nutrition goals, and then provides them with advice from other app users on how to achieve those goals.

In addition to receiving advice from others for goal keeping, Fresh Tri also encourages users to share their own motivation for completing nutrition goals. According to statements from engagedIN’s CEO, the app hopes to remove the barriers that prevent some people from implementing behavior change.

Walmart Inc. helps people around the . . .