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In a recent corporate reorganization, Psychiatric Institutes of America (PIA) eliminated its seven regional marketing director positions and its small program services department (which assisted hospitals with program development and case management). The move was designed to "remove a layer of corporate management and redeploy senior personnel to individual hospitals," according to an article by Dean Mayer, ‘Psych Chain Strips A Corporate Marketing Layer’ that appeared in the February 11, 1991 issue of Health Week. Six of . . .

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