OPEN MINDS, The Behavioral Health & Social Service Industry Analyst "Eye On Marketing" I recently found a very interesting perspective on marketing, written by Jeffrey Gitomer. Mr. Gitomer's premise is this: "you" is the most important word in selling. He explains that the first thing prospects buy is the salesperson, and in order to affect any direct sale, the customer must first believe in the person conveying the message. Without believing in (and liking) the messenger, the message has no credibility. Mr. Gitomer also set up a little quiz to . . .