OPEN MINDS, The Behavioral Health & Social Service Industry Analyst Indsutry Analysis Fundraising - the organized activity of raising funds - is a necessary part of the business cycle of any non-profit organization. Obviously fundraising is not the main objective of a non-profit. It is a critical means to an end - the goal of fulfilling your mission, reaching those in need, and accomplishing the things you are passionate about. Fundraising today is a big business: $174 billion a year. How can you increase your chances of getting a fair share of . . .